Step 1: Lay the Foundation for the Prompt
Every great piece of content starts with a clear objective. For AI to produce meaningful results, you need to give it context. This includes three critical elements:
1. The Purpose of Your Website
Begin by explaining what your site does and what you want to achieve with the content. This helps the AI align its output with your business goals, even if those goals aren’t the primary focus of the article.
Example:
I run a website that sells my SEO consulting services. I’d like to create a piece of content that ranks #1 on Google for [your keyword].
2. Google’s Helpful Content Guidelines
Next, paste in Google’s official guidelines for creating helpful content. These provide the AI with a blueprint for producing people-first, reliable, and high-quality material.
Pro Tip: Copy the full guidelines from Google’s site to give the AI all the necessary context.
3. Search Results for Your Keyword
Finally, analyze what’s already ranking for your target keyword. Copy and paste the search results directly from Google. This shows the AI what your competition is doing and helps it identify patterns, gaps, and opportunities.
Example:
• Perform a Google search for your keyword.
• Copy the search results page (Ctrl/Cmd + A, Ctrl/Cmd + C, then Ctrl/Cmd + V).
Step 2: Crafting the Outline Prompt
Once the foundation is in place, it’s time to prompt the AI to create an outline. Your prompt will look something like this:
<context>
I run a website that sells my SEO consulting services. I'm pasting in a set of Google Search Results, and I'm also pasting Google's Helpful Content guidelines. I'd like to create a piece of content that will rank #1, above all the search results in this set.
</context>
<Helpful Content Guidelines>
[Paste in Google's Helpful Content Guidelines here]
</Helpful Content Guidelines>
<Search Results>
[Paste in the search results for your keyword here]
</Search Results>
<Objective>
Please review the search results, and the helpful content guidelines, and please create an outline for an article on this topic that will rank at the top of the search results. Please also be mindful of the goals of my website so please incorporate those into the article as well. It doesn't have to be the main theme of the post or even a secondary theme if it will make it less likely I rank, but please ensure it's mentioned within the article. Don't force mention it in the article title, however.
</Objective>This prompt gives the AI all the information it needs to deliver an outline that balances SEO best practices with your business objectives. The search results provide inspiration and structure, while the guidelines ensure the content is people-first and valuable.
Step 3: Write the Article Section by Section
Now comes the real magic: writing the article in a way that feels natural, engaging, and distinctly non-AI. This step uses a second prompt to ensure the AI follows specific “anti-LLM” patterns for authenticity and depth. These patterns are designed to break away from the predictable structures and phrasing AI often relies on.
Here’s the writing prompt for the first section:
Using the provided outline, write this article section by section. Apply these anti-LLM patterns:
**Writing Authenticity:**
- Never use common LLM phrases like "it's worth noting" or "it goes without saying."
- Skip meta-commentary about what the article will cover.
- Avoid predictable three-point structures.
- Don’t use obvious transition words ("furthermore," "moreover").
- Skip redundant phrases ("in order to," "due to the fact that").
- Eliminate hedge words ("perhaps," "arguably," "potentially").
- Never summarize points at section ends.
- Don’t use academic phrases ("studies show," "research indicates").
**Natural Language:**
- Vary sentence complexity randomly.
- Mix short, punchy statements with longer, flowing ones.
- Use industry jargon naturally.
- Add colloquialisms or parenthetical asides (like a real writer would).
- Insert personality through word choice.
- Create unexpected analogies.
- Use contractions naturally.
**Structure Variations:**
- Change paragraph lengths unpredictably.
- Break writing “rules” occasionally.
- Start sentences with conjunctions sometimes.
- Use em dashes and parentheses irregularly.
- Throw in an occasional one-liner.
- Break up text unexpectedly.
- Format differently across sections.
**Content Depth:**
- Include specific numbers without rounding.
- Name actual products/people/places.
- Add unexpected tangents that provide value.
- Reference niche details only experts would know.
- Include subtle jokes or cultural references.
- Mention potential failures or drawbacks.
- Share real-world complications.
I will write one section at a time and pause for your review. Beginning with Section 1.Why this works:
• Breaks predictability: The anti-LLM patterns prevent the AI from falling into formulaic writing habits.
• Encourages depth: Details like niche references, specific numbers, and potential drawbacks add authenticity.
• Infuses personality: Colloquialisms, varied sentence lengths, and unexpected analogies make the writing more relatable.
You’ll review each section as it’s generated, ensuring it meets your expectations before moving on.