Dave

Look, SEO isn’t rocket science … but it sure feels that way when your traffic keeps tanking despite following every “best practice” in the book. So none of these below again are rocket science, but here we go. #1: The Painfully Obvious Stuff First You’re either getting traffic and leads, or you aren’t. That’s it. […]

Organic traffic isn’t just “free traffic”—that’s a lazy way to describe it. It’s the result of earning visibility on search engines through relevance, authority, and persistence. These visitors don’t come to your site because you paid for an ad or plastered your URL across a billboard. They come because something about your content answered their

SEO in 2025 isn’t about adding a few keywords and crossing your fingers for traffic. It’s a battlefield where the rules of engagement change overnight … sometimes while you’re sleeping. The rise of AI tools, algorithm shakeups, and shifting user behavior have created a landscape that feels less like chess and more like speed chess

Step 1: Lay the Foundation for the Prompt Every great piece of content starts with a clear objective. For AI to produce meaningful results, you need to give it context. This includes three critical elements: 1. The Purpose of Your Website Begin by explaining what your site does and what you want to achieve with

Ah, the dreaded question every SEO secretly loathes but every business owner is dying to have answered: “How long until we see SEO results?” The honest answer? “It depends.” And we’ll go into all the reasons why in this post. But let’s be real … that’s about as satisfying as a vending machine eating your

You’ve just signed a hefty contract with a big-name SEO agency. They promise you the moon, the stars, and first-page rankings for “best [your product] in [your city].” Fast forward six months, and your organic traffic has moved about as much as a sloth on a lazy Sunday. What went wrong? Well, chances are one

The Fractional SEO Revolution: Why Your Business Needs One Yesterday Let me paint you a picture. It’s 7 PM Friday, it’s 95 degrees, you’re knee-deep in Google Analytics, trying to figure out why your organic traffic has taken a nosedive. Your eyes are bloodshot, your coffee’s gone cold, and you’re wondering if you should just

The SEO ROI Rollercoaster: Why Your Strategy Might Be a Thrill Ride to Nowhere Let’s cut to the chase: SEO is hard. It’s like trying to solve a Rubik’s Cube blindfolded while riding a unicycle. On a tightrope. Over a pit of hungry alligators. But fear not! I’m here to be your guide through this

The Brutal Truth About Scaling Your SEO Agency Picture this: You’re sitting in your makeshift home office, staring at your computer screen, wondering how the hell you’re going to handle yet another client request. Your SEO agency has been “successful” – you’re drowning in work, your team is stressed to the max, and you’re starting

The Unconventional Guide to Aligning SEO with Your Business Goals Let’s start with how to NOT align SEO with your business goals. The Domain Authority Myth: Why You Need to Stop Worrying and Learn to Love Real Metrics Domain Authority (DA). It’s the metric that launched a thousand link-building campaigns and caused countless SEO professionals