Pre-Google, in the time of using Excite and/or Yahoo to search the web, I would conduct a search and go through the first 30 or 40 results to see if there was anything that seemed like it would answer my question. As I was new to search at the time, there were low expectations and […]
Origins of the SEO market Read More »
Over the past few months, it seems that Google engineers have mentioned query refinement an awful lot. First it was in the site search box within the SERPS, which didn’t go over very well once people noticed their site search results were surrounded by ads for competing sites. Then it was Danny Sullivan’s interview with
Query Refinement and Google Read More »
A keyword match domain name comes with many built in advantages: type in traffic, links are easier to acquire, authority given to it by Google, etc. One advantage that often gets overlooked is that owning the exact match domain will make it very difficult for negative listings to appear in the SERPS for your name.
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Update: As with many flash-in-the-pan ‘buy viagra’ listings, Britney.com is gone and no longer ranks #3. That’s what the Google search results will have you believe. You can check out the actual search results here. I doubt they’ll last very long. The link goes to this page on her site that was created over the
Britney Spears is Selling Viagra? Read More »
What was once a great tool for finding resource sites to get links from is now dead. I noticed this about a week ago and thought that perhaps it was down for maintenance, but it has yet to come back. It had become so irrelevant, that I couldn’t find any information regarding it’s passing in
There has been plenty of chatter recently regarding the recent changes in the SERPS, which have since been coined ‘Dewey’. I’ve read much about what people speculate this update is about and many have said that they believe Google, whether intentionally or not, is giving more weight to spammy links. I saw a comment on
What’s up with Dewey? Read More »
November 6, 2007 Stubhub announces a deal with ESPN and gets highly targeted links from team specific pages throughout the ESPN.com site. “The agreement integrates StubHub branding, links and promotions across ESPN.com, and creates a convenient destination for fans to search for tickets to sporting events nationwide. StubHub is now dynamically integrated into ESPN.com Team
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As a link builder, one of the many things you can use to assess the level of competition in an industry is to check the backlinks of a few of the top competitors. Unfortunately we don’t get too much help from the search engines here, as they all report wildly different numbers and it’s impossible
How to Use Backlink Data Read More »
A common question these days is the issue of the effectiveness of reciprocal links. People have often made compelling arguments for both sides. Here’s my take. Recips Work I think reciprocal links never really stopped working, it’s just that Google got better at detecting relevancy. Before it seemed like Google used to count all recips
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What is an authoritative link source? In my opinion, a good answer to this question can be found by reviewing what a Google engineer has written on this topic. Krishna Bharat (Google Engineer) and George A. Mihaila wrote a paper called “Hilltop: A Search Engine based on Expert Documents” in which they “..propose a novel
Manufacturing Authoritative Links Read More »