It’s often said that there’s nothing that your competitors can do to your site that would get it penalized or in trouble with the search engines. While this may be true for a mature site, it doesn’t hold for new sites. First Impressions Are Crucial New sites have little history in the search engines and […]
Your Competitors CAN Hurt You … Here’s How. Read More »
Being about three weeks deep into my role as Chief Link Maestro at Elixir Systems, I have quickly learned why content is considered king. I’d dabbled in link building previously but had never really taken the reins and planned a link building campaign from scratch. Previously it had always been as a compliment to the
Long Term Costs of Poor Content Read More »
In the recent interview of Adam Lasnik by Eric Enge, it was noted that Google has become pretty efficient at determining the intended versions of web pages. By submitting a .xml sitemap to Google with your intended version of the site, you can minimize the chance that Google will get this wrong. “There is one
Canonicalization issues are quickly becoming a thing of the past Read More »
I just finished reading Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing by the folks over at Grokdotcom and must say I came away impressed, but more importantly much more knowledgeable about how the customer buying process and selling cycle interact. My key takeaways from this book were: Customers behave more
Waiting For Your Cat To Bark Read More »
The level of intimacy you can establish with a prospect is directly proportional to where they are in the buying cycle. This is something to keep in mind when planning information architecture and keyword research. Virgin prospects that are just starting out researching a product or service will be looking at broad level terms with
Customer Seduction Process Read More »
Marketers go to great lengths before creating an ad campaign or other actions that are going to serve as a point of interaction with prospects. While this is obviously time well spent, marketers should be equally concerned about existing customer interactions that they do not control, mainly what appears for their brand name and most
Are you aware of your customer interactions? Read More »
When first starting out on a new site, webmasters often get caught up in building as many links with targeted anchor text as fast as they can. For high profile start ups with large advertising budgets this may work, as they will likely generate many natural links as a result of their advertising, marketing efforts,
Building Links the Right Way the First Time Read More »
It’s likely that sites are mentioning your site but are not providing you a link. An easy way to find these sites is entering this query in yahoo (using a fictional site wutangwidgets.com as an example): wutangwidgets -linkdomain:wutangwidgets.com -site:wutangwidgets.com A quick, polite email asking for the link will likely do the trick.
A query you can do right now to easily generate more links Read More »
If you have to hesitate to answer this question or have no answer at all then it is going to be difficult to build links. In order to attract links, something on your site must be citation worthy. By not giving any reason for visitors to link to your site, then why would they want
What on your site is linkable? Read More »
Site owners would fare far better in the long run if they placed less emphasis on getting their site ranked and allocated more resources towards utilizing traditional marketing tactics online to generate targeted traffic. Buying rankings There has never been a worse time to rely on paid links from brokers than right now .. and
Buy Traffic, Not Rankings Read More »