All things being equal, there is only marginal benefit from a .edu link over links from other top level domains (TLD’s). Assuming you have two different pages with the same domain level and page level inbound and outbound link profile, one with a .edu TLD and one with a .com TLD, the .edu is slightly […]
Don’t go out of your way for .edu links Read More »
Many ecommerce store owners shoot themselves in the foot by only listing item essentials such as product name, ID, and price. This may allow you to rank for long-tail exact match product specific terms, but assuming the terms you’re targeting on your home pages and other top tier pages are in mildly competitive markets, you
Using Content to Increase Conversions, Build Trust, and Get More Links Read More »
If you do a search on Google for Sphinn.com, the indented listing links to a spam post selling Viagra. If you look at the backlinks to this Sphinn page, you will uncover a whole network of spam blogs and comment spam on Digg. Digging a little deeper, if you do a Whois search for a
Sphinn, Viagra, and Andrew Bendals Read More »
It’s easy to get caught up in the recent discussion surrounding social media. Successful social media campaigns have the potential to drive enormous amounts of traffic and there should be a place for it in your overall online strategy. However there are many other things that can have a greater long term impact on the
3 Issues to Handle Before Investing in Social Media. Read More »
Often marketers will put in significant hours developing linkbait. With such an investment in time, you’d think they’d take action to lengthen the impact of their hard work. Unfortunately this is not the case. As Wiep discussed in his excellent post about different types of linkbait, it is imperative that you define goals for your
How to prepare your linkbait Read More »
*This will be constantly updated as I find more and more resources regarding internal linking* I was reviewing the internal linking structure for a client the other day to see if there was anything further we could be doing to help flow Page Rank throughout the site. Before I did that, I wanted to review
Internal Linking 101 Read More »
Walmart dominates the retail space. It is far and away the world’s largest retailer and nobody else is in the same galaxy. They do around a quarter trillion (yes, trillion!) dollars per year. It’s absolutely mind-boggling. As I was reading an article about Walmart and how they completely dominate their space and deal with their
Google is the Walmart of Search Read More »
I am in the process of training for a half marathon. My girlfriend was told by a coworker about a running group that gets together every Thursday evening for an evening run called ‘Road Runners.’ I thought it was just a creative name but it is actually the name of the store that was putting
How I became a brand evangelist Read More »
Recently I heard Hurricane Chris rapping on The Cipha Sounds effect morning show and was surprised to find that he had skills – serious skills – on the mic. I did not gather this by listening to his popular singles ‘A Bay Bay’ and ‘The Hand Clap.’ I began to ponder why he didn’t bring
How I learned to appreciate crappy hip hop Read More »
Thanks for reading. This blog will mainly cover marketing related topics. I’m fascinated by the size and scope of the impact marketing has on our lives and our decisions. I will also be covering some of my other favorite topics, mainly sports and hip hop music. Enjoy.