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Should you Hire SEO In-House or Work With an SEO Agency?

The Hybrid Approach: Your SEO Superhero Picture this: You’re at a fancy marketing conference (you know, the kind with those tiny, overpriced sandwiches). You’re chatting with the CMO of a Fortune 500 company, and she leans in conspiratorially. “Want to know our secret weapon?” she whispers. “We’ve got a killer in-house team for day-to-day operations,

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How Not To Measure ROI for SEO

The SEO ROI Rollercoaster: Why Your Strategy Might Be a Thrill Ride to Nowhere Let’s cut to the chase: SEO is hard. It’s like trying to solve a Rubik’s Cube blindfolded while riding a unicycle. On a tightrope. Over a pit of hungry alligators. But fear not! I’m here to be your guide through this

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How to Scale your SEO Agency

The Brutal Truth About Scaling Your SEO Agency Picture this: You’re sitting in your makeshift home office, staring at your computer screen, wondering how the hell you’re going to handle yet another client request. Your SEO agency has been “successful” – you’re drowning in work, your team is stressed to the max, and you’re starting

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How to Hire SEO Experts in 2024

The Shocking Truth About Hiring SEO Experts in 2024 (From Someone Who’s Been There) Look, I get it. You’re drowning in a sea of conflicting advice about SEO, and you’re thinking, “Maybe it’s time to hire an expert.” But before you dive into that potentially expensive pool, let me share some hard truths I’ve learned

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100 Days of Code

Why Am I Doing This? I’d like to get better at both Google Apps Script and Python. Posting to my blog which has been a ghost town for years is my way of holding myself accountable. Although nobody reads this and I’ll delete this post if I end up failing, but it at least FEELS

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