November 6, 2007
Stubhub announces a deal with ESPN and gets highly targeted links from team specific pages throughout the ESPN.com site.
“The agreement integrates StubHub branding, links and promotions across ESPN.com, and creates a convenient destination for fans to search for tickets to sporting events nationwide. StubHub is now dynamically integrated into ESPN.com Team Pages, Scoreboards, Game Previews, Clubhouses, Schedule pages and Travel Indexes. A custom StubHub “TicketCenter” also appears on every major sport index page where users can buy tickets for any team.”
This is a hyper relevant link on one of the most authoritative sports sites around with targeted anchor text. Shockingly StubHub doesn’t dominate this market. Razorgator, Tickets Now, and a few other players put up formidable competition and fare quite well in many of the SERPs I have looked at.